Why choose JustCompare? is a Canadian financial product comparison site, which focuses on providing transparency to consumers looking to understand which lending products are available to them. was established in 2016, offering a chance for customers to compare financial products such as mortgages, credit cards, and personal loans in one place.

There is an increasing amount of people who desire the ability to research and apply for personal lending products online, on their own terms. Our services provide this ability while saving them time and money. The advanced platform we have created will allow our users to search, compare, and apply online with the lender of their choice, to obtain the product they really want.

Brand values.

  • Be transparent
  • Provide quality service
  • Keep it simple

Our strategy.

  • Make banking easy to understand for customers
  • Help customers save money and borrow well
  • Provide instant results

Our mission.

  • Deliver services that provides value to customers and providers
  • To be the first choice for both customers and providers

Our Mission Statement

Bring transparency to the lending industry, empowering customers with the ability to better understand and manage their basic banking needs while lenders are paired with quality leads. Ultimately, this will help to build healthy competition within Canada's retail banking environment so that customers can get more value out of their personal banking and providers are better able to attract the customers that meet their target market.

Ryan Sharma

Ryan Sharma has over 18 years of experience in information technology & financial services. Ryan has global experience, working on projects in North America, Europe, and the APAC region. His career has primarily focused on leading strategic initiatives within various retail and corporate businesses, innovating and future proofing financial institutions for the long term.

Education: B.A in Economics, Chartered Investment Manager (CIM) Designation, and Certified Scrum Product Owner® (CSPO®)

Position: Co-Founder & CEO/CIO (Chief Executive/Information Officer) at


Kristian Feldborg

Kristian Feldborg is an expert deliverer of software with 20 years' experience as a developer, architect, and manager. Kristian is a founder and CEO of Vesuvio Labs, a Fintech Venture builder with 50+ engineers developing platforms for start-ups and incumbents. Prior to that Kristian worked as an executive consultant and has been engaged by the Chairman's committee of the John Lewis Partnership, Next Plc ExCo and lead the team that created the Fenergo RegTech platform. Kristian was recently included on the list of "The 100 Most Influential People in FinTech" by Fintech weekly

Position: Co-Founder at


Innovation Incubators we are members of:


EDGE is a vibrant community of people from all backgrounds and walks of life who believe entrepreneurship can make lasting change in society. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.

In collaboration with our partners, EDGE provides new and growing ventures with mentorship, learning programs and support to access funding. EDGE is a gateway to Sheridan's innovation resources and offers physical and virtual communities where impact entrepreneurs can thrive.



MaRS is the world's largest urban innovation hub, a place where today's moonshots become tomorrow's breakthroughs. It's a launch pad for startups, a platform for researchers and a home.

MaRS works with an extensive network of partners to help entrepreneurs launch and grow the innovative companies that are building our future. Our vision is bold; our mission is more important than ever before.


RIC Centre
RIC Centre

RIC Centre provides services to technology startups of all shapes and sizes. Whether you just have an idea or have millions in revenue, we will tailor a custom strategy to fast-track your business to market.

As the Entrepreneur and Innovation Hub for Mississauga, Brampton and Caledon, co-located with industry partners Xerox Research Centre of Canada and GreenCentre Canada, the RIC Centre offers a comprehensive range of support services to entrepreneurs for free, including mentorship and advisory services, hands-on workshops and networking events. Utilizing the expertise of RICC's Entrepreneurs in Residence, RICC clients receive unparalleled professional guidance every step of the way. RIC Centre is a not-for-profit organization working to support innovative businesses within the Ontario Network of Entrepreneurs.



We are 100% independent, which means we're not owned by any bank, broker, or other financial institutions. Our independence means we're free to focus our energy and efforts on serving you, our customers.

We get paid in various ways. It depends on the type of product that is being compared.

We have a direct relationship with some lenders and they send us up to date information directly. For others, we have a third party firm that provides us the same data they provide other firms that are interested in this information.

No, we don't provide advice. The information we provide on products are directly from providers. We just display their details. If you are looking for advice, there are numerous paid and Government services available to you. If you go to our learning hub, you will find out information on support services that you can engage with and discuss with them, if they can meet your personal need.

No. We are only able to display all the products available to JustCompare, however some providers do not like to be seen on comparison sites and therefore we are not able to display their products.

You can find your recent quotes by logging in to your account. When you go to your account you'll see different sections that you can choose from: Make sure you enter the "Activity" section. In the Activity section you should see a dropdown menu. Here you can pick from mortgage, personal loans, and credit cards. Choose the one you want to retrieve your quotes for. If no quotes come up, try choosing "Show expired quotes" (next to the dropdown menu). If you choose "view/refresh prices", we'll resend your details to the insurance providers, so you can get up-to-date prices. You may have to update the policy start date before getting your prices. You should also check all the information you originally provided is still up to date. If no quotes come up after you've selected "Show expired quotes", this means that no quotes have been saved for you. This could be because you weren't logged in when you were entering your details. You can get new quotes by using the "new quote" button. If you're still having trouble retrieving your quotes, please feel free to contact us

It is kept in your secure site safely. That way, next time you need to need to apply for a mortgage, personal loan, or credit card through our site, you don't have to fill everything out but update your existing profile. We are always keen to make your life easy and save you time.

It depends on the Lender and the accuracy of your information. The rate that is shown reflects the rate they are willing to offer you personally given all the details you have provided. If, when you go through the full application with them, information changes or is identified to be inaccurate, the rate may change. Again, this is different for each Lender.

You can send us a secure message through the mail box, once you log in or you can call us. However, we encourage you to review our FAQ section to help with any questions.